Affiliate marketing is a field with many distinct sub fields and that’s why there is so many terminologies that beginner affiliates need to familiarize themselves with.

As an affiliate marketer you have to design your website, find your niche, find products, and get traffic.

And being able to learn from affiliate marketing blogs about each one of those skills requires you to understand affiliate marketing lingo to make your learning process much easier.

And if you are learning from affiliate marketing training and courses, then knowing these terminologies will help you greatly as most affiliate marketing courses will focus on how to do affiliate marketing more than teaching you the lingo.

Here is the list of must-know affiliate marketing terminologies:

  • Affiliate
  • Vendor
  • Affiliate Website
  • Affiliate Network
  • Affiliate Link
  • Affiliate Program


Affiliate marketing is about selling products of other people and getting commission on each sale you helped generate.

When you browse affiliate programs (which I will explain below) you will hear the term “affiliate” a lot, and basically that would be you (the person trying to promote the product).


That will be the owner of the product, and your goal as an affiliate is to generate as much affiliate sales for him as possible to earn more affiliate income.

Product vendors can be single individuals just like affiliates, or they could be large cooperates that sell products.

If the product is created by a corporate then most likely they will have a person called “affiliate manager”.

As an affiliate marketer you should always contact the vendor or the affiliate manager first to ask him if he could provide you with any edge over other affiliates like coupons.

Affiliate Website


When doing affiliate marketing some people prefer to launch their own website in a certain niche to help establish their authority and showcase their expertise. And that is called affiliate website.

Owning an affiliate website is not a must in order to become an affiliate for any product.

You could use your affiliate link in paid advertising campaigns or promoting it directly on other niche related websites and blogs.

But for beginner affiliates I certainly recommend focusing on creating an affiliate website first, because you could publish great content on it (especially if it is a blog) and spend some time and perhaps some money on doing SEO for it to get enough traffic to it.

Your affiliate marketing training should give you enough information and sometimes tools to create your affiliate website, especially because it involves web design.

Affiliate Network

Affiliate networks are big companies that host hundreds and sometimes thousands of products from different vendors.

The most popular affiliate networks are:

  • Clickbank
  • Amazon
  • ShareASale
  • CommissionJunction

As an affiliate you should first pick the product you want to promote, then find out which affiliate network they are using and then go sign up for a free affiliate account on the same affiliate network.

Some affiliate network will need to approve you first before giving you an affiliate account, and if your website is following ethical promotion techniques then you will get accepted.

Some affiliate networks take an extra measure to protect their product from unethical affiliate marketers by giving the ability for the product owner to first approve the affiliate who wants to promote their product.

Because an affiliate can actually hurt the reputation of the vendor and the affiliate networks, such rigid screening ability is provided for product owners.

Affiliate Link

Affiliate links are special links that are unique for every product and affiliate.

It is the most technical part in affiliate marketing but luckily for affiliates they don’t have to worry about this technical aspect.

Each product will have an instruction on his website on how to generate your affiliate link which is something pretty straight forward.

But to be able to create your affiliate link you have to first sign up for a free account on the affiliate network of the product. And after you sign up, the affiliate network will give you an “affiliate id”

Affiliate id is part of your affiliate link and it helps redirect your affiliate commissions to your affiliate account.

When you put an affiliate link on your website and someone clicks on it, then the link redirect your visitors to the vendor website with a code attached.

This code basically tells the product owner that he should grant a you a commission for your refer to this particular product.

An example of an affiliate link for ProductA on Clickbank’s affiliate network is:

The above affiliate link tells Clickbank (affiliate network) to give you (your affiliate id) a commission for your affiliate product (ProductA).

Affiliate Program

Product owners create what is called an affiliate program; in this program the product owner will give the interested affiliate instructions on how to sell their products.

Instructions to create affiliate links for any product the vendor is provided, and they announce the commission percentage the affiliate gets for each sale he generates (sometimes up to 75%).

Not only that, if the product has an affiliate page then they will also provide affiliates with banners and email swipes to help them in promoting the product.

Affiliate programs are also referred to as affiliate products, the difference between those two terminologies is very slight and that’s why they are used interchangeably.

Some niches provide what is called a high paying affiliate programs, and they refer to affiliate products that offer high commissions that can easily go up to $1000 per sale.

An example of niches known to have high paying affiliate programs are:

  • Travel
  • Insurance
  • Physical products
  • Web hosting

It takes the same amount of effort to promote a high paying affiliate program and average paying ones. So sometimes it makes sense to do affiliate marketing for the high paying products.

Other factors can affect your decision on which niche and affiliate program to promote, because high commissions should not be the only deciding factor.

There are tons of other terminologies in affiliate marketing but the above are the basic ones that could help you in your learning journey.

You should always seek tips and tricks to improve your affiliate marketing skills, be that from a good affiliate marketing course (like Affset), training or blogs. And being equipped with the above knowledge will help you learn faster.